I believe we need a higher awareness level about the state of our environment and the urgency of climate change. In my generation and younger, I feel people around the world are not taking the issues of the environment seriously. Either young people are not aware of the extent of our climate crisis, do not understand global warming or they may feel helpless to stop Earth's changes. My environmental organization would address this dire issue. Its aim would be to raise awareness among young people across the globe on climate change, issues causing it and ways to live more sustainably. The issue of climate change not only needs to reach young people in alternative ways, but it needs to be accepted and embraced just like other issues they hold significant. Instead of the negative connotation that caring for the environment seems to have today, we want young people to be proud and passionate about their concern for the environment.
Therefore, this organization's goal is to raise awareness on environmental issues and how everyday people can leave a lighter footprint on the earth and reduce effects of climate change. Some examples would be bringing the issues to light at music concerts and environmental festivals. By using outlets of music and entertainment to reach our target market with the urgent message of global warming, we not only reach this generation through sources they are familiar with, but we also grab their attention and encourage their involvement through the musicians they look up to. I believe even fashion can be used to raise awareness about such issues. Printing clever messages about climate change, the serious state of our environment and ways to help on t-shirts is an “in your face” way of raising awareness. The t-shirts can be promoted and sold at the music festivals, even possibly worn by the artists to spark demand and mass marketed and sold online with the goal of getting the message out. It is also a great method to popularize environmental issues in a way that catches on as a trend. Again, the end result of this is not to belittle the issue of living more green by making it yet another trend, but to use the popularity of that trend as an alternative method of getting the message across, because the traditional methods of preaching the facts just isn't working.
The shirts would be organic cotton and printed with water-based, eco-friendly dyes. A percent of the proceeds from the sale of shirts, concert and festival tickets, etc. would go to renewable energy projects. Therefore giving the organization a second tier of funding actual change for the environment along with its main focus of raising awareness about the issue.
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